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Did you know that Estro Control was atplab's very first product? Our OG formula, created many years ago to solve a growing need.

Last week, we focused on carbohydrate-fuelled athletes. This week, we're shifting the spotlight to low-carb athletes. Regardless of the ongoing debates, one thing is clear: electrolytes are even more important for those following a low-carbohydrate diet.

For most serious athletes, carbohydrates are a crucial part of the diet. Still, many athletes struggle to consume enough carbohydrates to meet their needs, whether it's due to cost, taste fatigue, bloating and gas, or simply a lack of appetite to meet the demand, meeting carbohydrate requirements can pose real challenges.

You may be asking, "what possible benefit can I get from understanding how brain chemistry relates to sport?" The answer may surprise you—it matters more than you think. A deeper understanding of brain chemistry can lead to improved outcomes for you and/or your athletes.

Hybrid athletes often aim to build and maintain lean muscle while also improving endurance. However, this can be challenging, especially when you're pushing through intense aerobic workouts that can last 1-2 hours, multiple times per week. During these sessions, the body’s natural response is to break down muscle tissue (catabolism) to create usable energy. So, how can you prevent this muscle loss? The answer lies in proper protein and amino acid intake.

Creatine is naturally produced in the body and brain, but the amount made isn't always enough to meet the body’s demand. Creatine may be even more effective for women, since females exhibit 70-80% lower endogenous creatine stores compared to males.

It’s often said that animal source proteins, like whey protein, are superior to plant-based proteins, such as OVB (Organic Vegan Blend). But is that really true?

Collagen is crucial for maintaining the strength and elasticity of your body’s tissues. As we age, our body’s natural collagen production decreases, which can impact everything from our skin to our joints. But there’s good news — you can support your collagen production through the right nutrition and supplements!

The truth is, your body is designed to go for long periods without food. So, if you have difficulty going more than a few hours without eating, it could be a crucial sign that something is off and needs attention.

When people think of whey protein, they often associate it with post-workout recovery. While that’s certainly one of its key benefits, it’s only scratching the surface of what whey protein can do for your health.

You may have heard of resveratrol—the powerful antioxidant found in over 70 plant species. It’s become popular for its potential anti-aging benefits, particularly in relation to red wine. But what exactly makes resveratrol so special? Let’s explore some of the remarkable benefits it offers for your health.

This month, we’re continuing our focus on cardiovascular health, building on our previous discussion about D3K2 and the crucial role of K2 in supporting heart health. But you can’t talk about cardiovascular health without mentioning omega-3 fish oil! While omega-3 works quite differently than K2, the research supporting its benefits is just as compelling.