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Believe it or not, true dehydration is rare—thanks to our constant access to water. But that doesn’t mean we’re adequately hydrated.

We understand there may be some confusion about whether men can use Total Radiance Collagen (TRC)—especially since it’s part of our women’s health lineup. The truth is: yes, men can absolutely use TRC and benefit from it.

What Does Foundational Beauty Support Mean? It means supporting your body’s natural ability to maintain healthy hair, skin, and nails. These processes aren’t automatic nor “free” — they require specific resources to function properly. Think micronutrients, amino acids, and other key compounds.

You train hard, eat clean, and stay disciplined—but something still feels off. Energy crashes, poor recovery, stubborn fatigue. The missing link? It might be your hormones….When estrogen is out of balance, it doesn’t just affect your mood or cycle—it can seriously impact your ability to train, recover, and perform at your best.

Did you know that Estro Control was atplab's very first product? Our OG formula, created many years ago to solve a growing need.

Last week, we focused on carbohydrate-fuelled athletes. This week, we're shifting the spotlight to low-carb athletes. Regardless of the ongoing debates, one thing is clear: electrolytes are even more important for those following a low-carbohydrate diet.

For most serious athletes, carbohydrates are a crucial part of the diet. Still, many athletes struggle to consume enough carbohydrates to meet their needs, whether it's due to cost, taste fatigue, bloating and gas, or simply a lack of appetite to meet the demand, meeting carbohydrate requirements can pose real challenges.

You may be asking, "what possible benefit can I get from understanding how brain chemistry relates to sport?" The answer may surprise you—it matters more than you think. A deeper understanding of brain chemistry can lead to improved outcomes for you and/or your athletes.

Hybrid athletes often aim to build and maintain lean muscle while also improving endurance. However, this can be challenging, especially when you're pushing through intense aerobic workouts that can last 1-2 hours, multiple times per week. During these sessions, the body’s natural response is to break down muscle tissue (catabolism) to create usable energy. So, how can you prevent this muscle loss? The answer lies in proper protein and amino acid intake.

Creatine is naturally produced in the body and brain, but the amount made isn't always enough to meet the body’s demand. Creatine may be even more effective for women, since females exhibit 70-80% lower endogenous creatine stores compared to males.

It’s often said that animal source proteins, like whey protein, are superior to plant-based proteins, such as OVB (Organic Vegan Blend). But is that really true?

Collagen is crucial for maintaining the strength and elasticity of your body’s tissues. As we age, our body’s natural collagen production decreases, which can impact everything from our skin to our joints. But there’s good news — you can support your collagen production through the right nutrition and supplements!